The Amare Wave
The Amare Wave is about making business better by putting love, or “amare,” to work. It repositions business as a powerful force for good, and shows a different way to prosper, based in the power of love.
Deeply grounded in behavioral science and various wisdom traditions, The Amare Wave shows precisely why and how to champion a love-centered paradigm.
Through the seven timeless principles of the Amare Way philosophy, the ABCs of the Amare Way practice — authenticity, belonging, and collaboration — and numerous stories, reflective activities, and concrete action steps, people will emerge with the courage and know-how to transform themselves, and grow their company into its best.
Praise for The Amare Wave
"Epic! Read it now." MARSHALL GOLDSMITH
“Dare to think differently, open your heart, and be your best—this epic book will show you the way in business. Read it now.”
MARSHALL GOLDSMITH, only two-time Thinkers 50 #1 Leadership Thinker in the world
“The new way of business.” CHIP CONLEY
“With brilliance and rigor, this book shows you how to prosper differently by making love—not war—the new way of business.”
CHIP CONLEY, hospitality entrepreneur and New York Times bestselling author
“Fascinating reading.” DON NORMAN
“The Amare Wave is a fascinating tour of business. The basic principles reflect my own beliefs and policies. But some of the discussion goes far beyond what I have ever contemplated. You provide a lot to think about. Fascinating reading.”
DON NORMAN, Professor & Director, UCSD Design Lab
“You’ll love it!” KEN BLANCHARD
“The Amare Wave is all about my favorite topic: love in leadership. I love it when Moshe Engelberg writes ‘Imagine business is personal Business leaders love themselves, their people, and their customers, and customers feel genuinely valued.’ What a lovely concept! For more about why love is so important in business— and how you and your organization can be part of the wave—read this book. You’ll love it!
KEN BLANCHARD, coauthor of The New One Minute Manager® and Leading at a Higher Level
“Will change your thinking forever.” STEVE FARBER
“The Amare Wave sounds an inspiring wake-up call to business leaders everywhere: love works. Dr. Moshe Engelberg makes a clear case that you don’t have to sacrifice profits to make the world better. This book will show you why love belongs at the foundation of your enterprise, and how to make that happen. If you are jaded or frustrated with how businesses operate, read this now. It will uplift you and change your thinking forever.”
STEVE FARBER, CEO, The Extreme Leadership Institute; author of Love is Just Damn Good Business and The Radical Leap.
“Innovative next generation idea.” ROBIN MCCOY
“I have never read any book that reaches the boundaries of thinking about business as The Amare Wave. The Amare Wave is an innovative next generation idea that will not only help businesses foster a loving philosophy, it will help our new generations rethink business in an entirely different way. Dr. Moshe Engelberg has started a movement to think about business as love and for business leaders to ask themselves two questions: Do we love our customers? and Do our customers love us? He is changing the business-as-war framework to business-as-love transformation! After teaching in a school of business for almost twenty-five years, I am making this book required reading for all my business students!”
ROBIN MCCOY, PhD, School of Business, University of San Diego
“Just in time.” MARK C. CROWLEY
“Twenty-first-century workers (human beings) are naturally repelled by nineteenth-century leadership practices that inherently oppress, deplete, and undermine human well-being—and they’re demanding a new wave of heart-driven thinking. The Amare Wave arrives just in time.”
MARK C. CROWLEY, author of Lead from the Heart: Transformational Leadership for the 21st Century
"Take the next step. Ride the Amare Wave!” JIM TENUTO
“Finally! The Amare Wave answers the question: “Why do we feel great after doing business with . . .?” The amazing interactions we enjoy with these companies is the result of them loving their customers. Moshe Engelberg has delivered insights into how to transform your company to do just that. By exploring yourself through Mirrors, observing others through Windows, and committing by walking through Doors, this book challenges forward-thinking leaders to take the next step. Ride the Amare Wave!”
JIM TENUTO, strategist, A Squared; CEO, Renaissance Executive Forums
A Sneak Peak Into the Next Book in the Amare Way Series
Riding the Amare Wave: Inspired Stories of Leading with Love
By Moshe Engelberg Ph.D.
As more and more companies join the Amare Wave movement, we are thrilled to share their stories and inspire even more organizations to do the same. We hope you find their experiences as motivating as we do, and that you’ll be eager to read about more leaders who build and run companies with the uplifting and connecting energy of love. Maybe your story will be included too!
Thinking of sharing your story? Click here.
Get inspired with personal and powerful stories like these.
CHUAU CHOCOLATES
Reinventing a Company with Love
Chuao Chocolatier is a love-centered business if there ever was one. High-energy, optimistic, and enthusiastic co-founder and leader Michael Antonorsi sees his business as a way to spread joy. In fact, his official title is Chief Joy Activator, and his default email signature is “With Love and Gratitude.” Spreading joy is why Chuao Chocolatier exists, and that is their intention in all they do. Yet, that goal hasn’t always been easy…
YOGA GIRL
Personal Transformation That Inspired the Creation of a Community
Rachel Brathen grew up with the idea that it was her job to save everybody. After putting herself in the role of having to fix every- thing or make everything better for others, she never actually knew what it was to put herself first. At eighteen, she found herself deeply depressed, drinking seven days a week, and smoking a pack of cigarettes a day—until she enrolled in a meditation retreat that completely changed her life…
