Imagine your team implements a fantastic marketing campaign, and suddenly—success! The people you want are knocking on your door. But then comes the next big question: How will you answer?

I recently posed this question to a leadership team working on growing their customer base. My point was that it’s easy to get excited about bringing more people to your door, but we often overlook what happens once they’re there. 

Picture This!

Use this simple image—someone standing at your door waiting—to reveal issues you need to address around strategy, staffing, and decision-making. From there, consider how well you’re set up (or not!) to guide potential customers to the right solution.

The real magic happens when you have a funnel in place to meet who is coming in and provide a clear path for them to follow, with someone knowledgeable and empowered to help them. How you answer the door sets the tone for the entire customer experience.

• Do you have the customer journey in mind for what happens when prospective customers knock at your door?

• Are those people empowered and resourced to make decisions and guide customers to the right solution?

• Is your funnel designed to make the customer’s journey simple, intuitive, and rewarding?

7 Amare Keys to Turn Interest into Commitment

1. Design the journey. Map out the customer journey from the moment they “knock” on your door to the point where they become satisfied clients. Identify any bumps along the way and smooth them out.

2. Make a strong first impression. Ensure every touchpoint—your website, social media, and in-person interactions—creates a cohesive and welcoming experience that reflects your values.

3. Clarify customer options. Be explicit about the programs or services available, and create an easy way for customers to assess which option may be best for them.

4. Remove barriers to entry. Make it as easy as possible for people to take the next step—no unnecessary forms or hoops to jump through. Just a simple path that encourages action.

5. Empower your team. Ensure the people answering the door have the training and decision-making authority they need. Give them clear guidelines but also the power to be flexible and responsive.

6. Test your response system. Do a test run—knock on the door of your own business! How is the experience? Are your people ready and prepared, or do they need more tools?

7. Be ready to adapt. If your door-answering process isn’t working, be willing to change it. Take feedback from customers and employees alike to continually improve.

Welcome Customers With Love-Powered Leadership

As a leader, you need to ensure you’re not just inviting people in but also welcoming them with open arms and a clear path forward. Marketing brings them to your door, but it’s your systems, people, and culture that make them want to stay. 

Leading the Amare Way means ensuring that every team member is empowered, prepared, and ready to make customers feel valued from the very first moment they enter your ecosystem. That way, you inspire trust, loyalty, and a sense of belonging that turns first-time visitors into lifelong advocates.

Talk to Me! 

My purpose in each and every one of these newsletters is to serve you and support you in being your very best as a human being and leader. I am starting on a new set of books and would love your input to ensure they are as useful as possible. Will you help me do that? Please contact me to set up a time for us to chat.

Today’s Amare Wave Wednesday Quote

“Opportunity does not waste time with those who are unprepared.” 

—Idowu Koyenikan, author of Wealth for All

Click here and read more Amare Wave Wednesday newsletters on related topics:

How to Navigate Strong Emotions To Not Derail Your Core Commitments: A Leader’s 5 Step Guide

From Cynicism to Commitment: How Great Leaders Drive Meaningful Transformation

Do NOT Negotiate Your Non-Negotiables! How to Stay True to Your Word as an Amare Love-Powered Leader

Stop It: A Leadership Lesson in Getting Better By Letting Go of What No Longer Works

5 Steps to Lead with the Power of Uncertainty & Embrace The Great Mystery