We have conscious business, conscious capitalism, conscious commerce, and more. What they have in common is multiple objectives that include both financial reward and humanitarian impact.  “Conscious” means with awareness and intent; no longer blindly just going about our business.  

For leaders, being conscious in business and life is hard. Ignoring, denying, or deceiving can seem so much easier – at least in the short term. In the Amare Way, being conscious is the first step toward big change. Once you are aware, you can make the choice to trust your voice. Then things start to flow.

• Do you choose to be a conscious leader?

• Does your company genuinely support multiple bottom lines?

• Will you commit to be a conscious Amare leader?

• Will you trust your voice?

Three Amare Ways to be a Conscious Leader

1. Be the architect. We’re all still figuring out how to blend consciousness and commerce. You can help figure it out, design, and build the structure that supports both. What a legacy! Commit a few minutes to this now, share with the Amare community, and see what happens.  

2. Prioritize around money. Get clear within yourself about the role and importance of money in your world. Be honest – what will you sacrifice for money? What are your boundaries when you choose consciously? 

3. Create environmental support. Commit to strengthening your company’s culture and environment to support conscious values. For example, socialize the idea with colleagues, share how you make decisions, write a blog post, and assess alignment between stated values and actual behaviors. 

Inviting Amare Leaders for New Amare Podcast!

Do you know a leader who’s on this path and putting love to work, even in small ways? Contact me and I’ll invite them on my new Amare Leadership podcast starting soon.

Today’s Amare Wave Wednesday Quote

“I know of no more encouraging fact than the unquestionable ability of man to elevate his life by conscious endeavor.”

—Henry David Thoreau

Thank you to Kenlyn Kolleen for inspiration in this issue.

Thanks everyone for tuning in to Amare Wave Wednesday! Do YOUR one amare thing today to improve your business and grow the wave!

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With Amare,

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