Moshe’s Blog

How to Make Sure Your Sales Messaging Doesn’t Lie: Three Steps to Emotionally Connect by Being Real

You Really Love Me?

“We love you. We miss you. Come back to Uber Eats.” This was the subject line of an email I got recently.

Well. I’m pretty sure Uber Eats does not love me or miss me. Rather, I was a data point that their algorithm selected for this campaign.

The email continued, “Since we missed you so much, we thought that 40% off might lure you back.” Aww, honey, that’s so sweet! And so incredibly disingenuous.

On the upside, companies are seeing how impactful it can be to tell customers they are loved and missed. This recognition acknowledges the power of the Amare Way as a business practice, which is all about leading with love. The flip side is that when the words are devoid of any truth and not rooted in real company values, they become simply tools of emotional manipulation, without regard for their long-term impact.

Even if deceptive “we love you” messaging generates lots of click-throughs and high conversion rates in the short-term, the obvious inauthenticity ultimately diminishes trust. Which in turn severely damages any chance of a real relationship developing. And we all know strong relationships are the key to long-term business success.

Do you love your customers?

If yes, do you tell them?

Are you willing to deceive in order to make a sale?

3 Amare Ways to Emotionally Connect with Customers Truthfully

1. Loving customers. Do a deep dive into customer love with different levels in your organization. Raise questions like: Do we love our customers? Why or why not? Do we tell them? Do we show them? What would it take for us to make customer love a total commitment? What gets in the way? What’s at risk?

2. Work on expressing authentic emotional connection. Once you get on the Amare customer love track, experiment with varying levels of explicitness in telling customers how you genuinely feel toward them. Start with words — and only if they are true – like “value” and “appreciate,” eventually getting to more emotional words like “love” and “miss.

3. Make truth the first gate. When developing sales messages, first ask yourself if what you’re saying is true. If it’s not, start again. And make sure your team and agency know that you insist on telling the truth in all your communications.

Putting love to work is a long-term and profitable business strategy that is all about authentic emotional connection. Here are some tools to get started. Don’t jeopardize healthy relationships for ephemeral short-term gains. Go long!

Empower Your Team with Amare Keynotes

I do keynote speeches to inspire teams to put love to work, tap into their unique genius, and collaborate more effectively. If you know of organizations that would benefit, kindly put them in touch with me.